Gloria Noto

"Awareness is a reflection."

and

Feb 18, 2025

What is the role of beauty in this day and age? For some, it’s an aesthetic pursuit; for others, it’s simply a state of mind. If we’re talking about the global, multibillion-dollar industry, it’s something else entirely. But for

Gloria Noto

, beauty is more than meets the eye. As the founder of NOTO Botanics, a multi-use, gender-inclusive, clean cosmetic line, Gloria and her team are committed to “championing ferocious individuality while cultivating a creative and mindful community along the way.”

Gloria’s extensive experience as a celebrity makeup artist, contributor, and former founder of THE WORK, an arts and culture publication, lends itself well to this mission: In many ways, NOTO’s true beauty rests in its ability to push the narrative of how we can all relate to beauty and identity more seamlessly. Gloria’s personal commitment to storytelling has also contributed to NOTO’s longevity in our rapidly changing world—and helped her reimagine what life looks like outside the pressures of entrepreneurship. Enter her Substack, Studio Noto, a personal journal featuring essays, musings, and prompts.

In this interview, Gloria shared more about her evolving relationship with work and creativity, what qualities are present in her visual “toolkit,” and how time, grief, and solitude have changed throughout her life. This episode also opens with a story by

Maggie Featherstone